BLOG#2 CONNECT THE WORLD

Connect the world

Background

-          Cisco is the worldwide leader in networking that transforms how people connect, communicate and collaborate.

Early in the twenty-first century, Cisco approach emerging markets in the same simplistic way as most develop-market companies did. Today Cisco sakes more than $4.5 billion of its total $36 billion that come from emerging markets such as Saudi Arabia, Turkey, and Poland.

Problem

-          Cisco executive cited of problems, including economic weakness in Europe, Asia, and the emerging nation economic, combined with cautions corporate spending overall. In the long run, the Chinese issue seems to be the biggest threat to Cisco and its Western competitors.

Theory

-          Strategic planning

According to Henry Mintzberg (1994), Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful.

Conclusion

-          Cisco Systems, Inc. is the worldwide leader in networking for the Internet. Today, networks are an essential part of business, education, government, and home communications. Cisco hardware, software, and service offerings are used to create the Internet solutions that make these networks possible, giving individuals, companies, and countries easy access to information anywhere, at any time. In addition, Cisco has pioneered the use of the Internet in its own business practice and offers consulting services based on its experience to help other organizations around the world.