BLOG#1 BLACK GOLD

BACKGROUND OF THE CASE

       Ethiopia is the birthplace of coffee. From the Middle East these beans spread to Europe and then throughout their colonial empire including Indonesia and the Americas. This film goes with Tadesse Meskela the general manager of Oromia coffee farmers’ cooperative union. Ethiopia has a population of nearly 75 million people, many of whom struggle to make a living from their production and export of primary goods so this is coffee. Coffee still grows wild in Ethiopia's mountain forests. Ethiopian coffee is one of the most popular coffee origins in the world. However, Ethiopia must compete and partner with the coffee companies, which generally have more market power and earn higher profits.

CASE PROBLEM

 - The farmer in Ethiopia a wage lower than the heavy work.
 - Should have more market power and earn higher profits for the farmers.
 - No have price information update.

THEORY/THEORY APPLIED FROM THE TEXT BOOK

       Ethiopians shown in Black Gold are people who rely on the coffee trade – and live in the very region that Starbucks buys coffee from. Marc Francis and Nick Francis, the filmmakers, say that once the film hit Sundance, Starbucks people attended every screening in full damage control mode.

CONCLUSION

       The major vendors should provide support coffee farmers. Because most people in rich countries are also drink coffee. They should have developed a better life than this. Should be supported and should have a better life. This movie can make many people take into consideration about quality of life in third world countries, which is home to abundant resources.